Wine Consulting

Great wine programs don’t happen by accident.

They’re designed — with intention, strategy, and a deep understanding of what guests actually want to drink.

That’s where I come in.

What I Do

I help restaurants, hotels, brands, and private clients build wine programs that feel:
• Thoughtful
• Profitable
• And genuinely exciting

Whether you’re opening a new space, refreshing an old list, or trying to make your wine program actually move bottles, I bring both serious wine knowledge and real-world hospitality experience to the table.

How I Help

Wine List Design

Curated, balanced, and built to sell — not just look impressive.

I design wine lists that:
• Make sense to guests
• Flow with your food
• And support your margins

From tight BTG programs to deep collector lists, everything is tailored to your concept.

Buying & Sourcing Strategy

Knowing what to buy is just as important as knowing what to pour.

I help you:
• Find the right producers
• Work with the right distributors
• Avoid expensive mistakes
• And build a lineup that actually reflects your brand

No more overstocked wines no one orders.

Staff Training

A great wine list only works if your team knows how to sell it.

I train your staff to:
• Talk about wine with confidence
• Make better recommendations
• Increase check averages
• And create a better guest experience

No memorization required — just real understanding.

Events & Experiences

From wine dinners to brand collaborations, I help create moments people remember.

I support:
• Wine-pairing dinners
• Launch events
• Brand Launches and Activations
• Private client experiences

Everything is designed to feel polished, intentional, and on-brand.

Who I Work With

I work with:
• Restaurants & hospitality groups
• Boutique hotels
• Event producers
• Private collectors
• Anyone who cares about great wine

From casual wine bars to Michelin-level dining, my approach always meets the room — and elevates it.

Why The Cool Somm

I’ve spent over a decade in the wine and hospitality world — from restaurant floors to distributors.

I understand:
• What sells
• What guests actually want
• And how wine programs really work

The Cool Somm is where deep wine expertise meets modern hospitality.